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Armored AutoGroup And Zep Inc. Extend Strategic Armor All Brand Relationship

2013-08-26 06:16:05| chemicalonline Home Page

Armored AutoGroup Inc., a leader in consumer automotive appearance and performance products, and Zep Inc. , a leading consumable chemical packaged goods company, recently announced that they have signed a long-term agreement to extend their license agreement for use of the Armor All® brand by the newly formed Zep Vehicle Care business

Tags: brand relationship strategic extend

 

GM's Opel revamps mid-size Insignia to revive tainted brand

2013-08-25 17:27:32| Automakers - Topix.net

The Insignia is being offered with a selection of more efficient turbo diesel or gasoline motors, as well as simplified touch-pad and voice-activated navigation, radio and wireless controls to reduce distractions to driving, according to Opel statements in the past three months.

Tags: brand opel revive insignia

 
 

Toyota opens elegant cafe lounges to freshen Lexus brand image, woo the import-loving young

2013-08-23 11:39:38| Automakers - Topix.net

The special lounges, the first of which is opening next week in Tokyo's fashionable Aoyama district, are designed to look more like a chic home than a standard showroom.

Tags: image young brand cafe

 

Movie may boost comeback of CAM2 oil brand

2013-08-23 01:50:45| Oil & Gas - Topix.net

In the mid-1970s, Roger Penske had a problem, and if we know anything about Roger Penske, he doesn't let problems remain obstacles for very long.

Tags: brand movie oil boost

 

US: Li & Fung to launch Kent & Curwen brand

2013-08-22 15:29:34| Logistics - Topix.net

LF USA, a division of global sourcing giant Li & Fung, is partnering with high-end men's wear company Trinity International and British Heritage Brands to launch the Kent & Curwen brand in the US.

Tags: brand launch kent fung

 

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