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Tag: brand
UK: Berghaus brand president Cotter steps down
2013-07-23 13:33:00| Daily apparel & textile news and comment - from just-style.com
Richard Cotter has stepped down as the brand president of outdoor apparel specialist Berghaus.
Tags: brand
president
steps
berghaus
US: Men's wear brand Samuelsohn buys Hickey Freeman
2013-07-22 15:10:00| Daily apparel & textile news and comment - from just-style.com
Canadian suit maker Samuelsohn is to buy its US-based counterpart Hickey Freeman - including its factory in Rochester, New York - in a move that offers significant growth opportunities.
Brand Marketing Executive - Online Fashion
2013-07-22 13:29:00| Latest apparel & textile industry jobs - from just-style.com
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Tags: online
marketing
brand
executive
Brand Choice: Follow the Path of Constant Consideration
2013-07-21 20:20:30| AutomotiveDigest.com - Automotive Industry News
We live in the age of engagement. Digital communication has amplified the opportunity for brand choice consideration and connecting with consumers at the moments that matter, across an array of platforms, screens, and devices. The Issue: With 63 percent of new vehicle purchasers beginning their search with a specific brand in mind, but only 20 percent purchasing the vehicle they first researched online, its clear that brand consideration can be won or lost at any point throughout this loop. By harnessing the unique insights and immersive, personal experiences afforded by digital brand-building, auto marketers can adapt for greater sales and long-term loyalty. Not only the industry but each individual dealership is affected by digital marketing and the new importance placed on organic search, as emphasized by the suggestions as you read further. [Read more]The Article Brand Choice: Follow the Path of Constant Consideration appeared first on Automotive Digest.
Tags: follow
brand
choice
path
Former Oregon footwear brand becomes Walmart staple
2013-07-19 20:42:56| Footwear - Topix.net
Former University of Oregon discus thrower Jerry Stubblefield launched the footwear brand Avia in Beaverton in 1979 and built it into a modest player in the footwear industry in the late 1980s.
Tags: brand
oregon
footwear
walmart
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