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CNBC Continues to Tweak Its Brand, Greenlights Two New Series

2013-01-08 17:36:00| Mobile Homes - Topix.net

Two new series have been given a go-ahead by CNBC as part of its rebranding of prime time, reports Deadline.com . As previously reported , CNBC announced in December that it was adding reality shows to its prime-time schedule for the first time -- ordering two shows, one focusing on a fakes and forgeries detective and another on a pair who buy and ... (more)

Tags: two series brand continues

Despite drought, NK brand soybeans out yield competitors

2013-01-08 06:00:00| Corn & Soybean Digest

Tags: brand yield competitors drought

Apple not a premium consumer brand?

2013-01-07 20:28:12| Footwear - Topix.net

With a large stable of well-designed, bestselling products that don't come cheap, isn't Apple already a premium consumer brand? According to a report out last week from Toni Sacconaghi, a Bernstein Research analyst, not quite, or at least, not yet.

Tags: brand premium consumer apple