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Apple plays defense and offense with free software, upgrade strategies

2013-10-28 21:42:32| InfoWorld: Top News

Apple's decision to give away OS X upgrades and other software, including the iWork productivity suite, stemmed from both offensive and defensive strategies, analysts said today. And it puts the ball in Microsoft's court for a response.

Tags: free software apple strategies

Apple Plays the Free Card

2013-10-23 18:40:57| TechNewsWorld

Apple threw down the gauntlet to the PC industry and aimed some veiled barbs at rival Microsoft at a Tuesday launch event to refresh its software and hardware lines. Apple announced new editions of its iWork and iLife suites, which will come free with any new iPad, iPhone or Mac. Further, all of its customers can upgrade to OS X Mavericks, the latest version of OS X, for free.

Tags: free card apple plays

LovetoRecycle.ca plays Waste Reduction Week matchmaker

2013-10-21 11:42:00| Solid Waste & Recycling magazine Headlines

As National Waste Reduction Week kicks-off, LovetoRecycle.ca wants to remind you of its ability to function as an online matchmaking site to pair organizations that want to recycle their empty beverage containers with the many compatible...

Tags: week reduction plays waste

Unu Plays 3 Ways to the Android Gaming Crowd

2013-10-12 16:00:00| TechNewsWorld

The Android gaming market is becoming increasingly crowded, but on Thursday Sunflex announced a fresh contender: the Unu, a combination console, tablet and home entertainment device that will arrive at retail next month. The Unu offers the promise of bringing virtually any game from Google Play to the living room TV via a TV-connected dock.

Tags: ways plays gaming crowd