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Tag: spirits
Spirits brands can fill gaps left by music industry - Jagermeister
2016-05-26 16:07:33| Daily beverage news and comment - from just-drinks.com
Jagermeister UK's music manager has said acts are now less suspicious of corporate partnerships, opening up new marketing opportunities for spirits brands.
Tags: music
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This week in spirits & wine, featuring new Scotch distillery InchDairnie, Diageo's ex-Bacardi chairman and Patron Tequila's rise to glory
2016-05-20 14:35:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.
Southern Wine & Spirits launches artisanal wine, spirits unit
2016-05-18 13:07:36| Daily beverage news and comment - from just-drinks.com
Southern Wine & Spirits' Florida unit has created an Artisanal Fine Wine & Spirits division as it looks to champion smaller producers.
Tags: unit
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Milestone Brands acquires Dulce Vida Spirits
2016-05-17 18:08:00| Daily beverage news and comment - from just-drinks.com
The former CEO of Deep Eddy Vodka has acquired the Dulce Vida Spirits company.
Tags: brands
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How Patron taught the spirits category to walk the walk - Comment
2016-05-17 13:34:00| Daily beverage news and comment - from just-drinks.com
What is the best way to evaluate a spirits brand's performance? Is it all about volume? Is it about value? Or, is there more to it than that? Do some brands deserve extra credit for pioneering a new segment, over-achieving in their given sphere, transcending their category? Johnnie Walker is one name that ticks most - if not all - of these boxes; Jameson is, arguably, another. But, what about Patrón Tequila?
Tags: comment
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