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How to tailor your spirits marketing to the consumer of today - and tomorrow - comment

2020-11-25 13:54:00| Daily beverage news and comment - from just-drinks.com

Virtue signalling is a very easy hole to fall down when it comes to marketing spirits brands - particularly today with the hyper-connected consumer. However, category commentator Richard Woodard believes he has found an activation that skirts the hole and ticks all the 21st Century spirits brand boxes.

Tags: today comment marketing consumer

Maison Ferrand to mature spirits on river barge in "dynamic ageing" project

2020-11-24 15:51:00| Daily beverage news and comment - from just-drinks.com

French spirits group Maison Ferrand has unveiled a "floating cellar" that will age rum and Cognac on water.

Tags: project river dynamic maison

Crossip non-alcoholic spirits range - Product Launch

2020-11-19 13:17:00| Daily beverage news and comment - from just-drinks.com

A UK drinks expert has developed a range of non-alcoholic spirits in a bid to capitalise on continued trends towards more mindful alcohol consumption.

Tags: product range launch spirits

Spirits the target for cork closure producer Amorim - report

2020-11-13 11:45:00| Daily beverage news and comment - from just-drinks.com

Natural cork producer Corticeira Amorim is looking to increase its profile in spirits, with the market leader maintaining the category offers the best potential for future growth.

Tags: report target producer closure