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L.A. launches 'Save the Drop' campaign in face record drought

2015-04-09 22:30:00| Climate Ark Climate Change & Global Warming Newsfeed

Reuters: Los Angeles Mayor Eric Garcetti launched a "Save the Drop" campaign on Thursday, seeking to rally residents of California's most populous city behind water-saving measures in the face of a devastating, multi-year drought. The public relations push comes as state officials tighten already strict rules on water usage and ask cities and towns across California to enforce a 25 percent reduction in water usage before the hot, dry summer season begins. California is entering its fourth year of a...

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Toyota Launches Global Street Music Campaign, 'Feeling the Street'

2015-03-18 20:47:55| Automakers - Topix.net

March 18, 2015: TOYOTA MOTOR CORPORATION announced on March 18 the launch of "Feeling the Street," a global street music initiative. Around the world, some of the most vibrant musical performances take place on street corners.

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UPS Launches United Problem Solvers Campaign

2015-03-09 14:20:22| Air Courier - Topix.net

UPS today unveiled a new positioning message, United Problem Solvers TM, which communicates the company's unique capabilities to solve problems for all customers, ranging from small businesses to the largest global enterprises. 'The scope of UPS services has expanded significantly in the last few years,' said Alan Gershenhorn, Executive VP and Chief Commercial Officer.

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Flagler College bike safety program launches awareness campaign

2015-03-03 05:10:48| Railroads - Topix.net

Donations and grants from CSX, Bike Florida and other contributors have helped the program raise sufficient funds for a media campaign. Billboards, local radio and theaters will be used to get the word out.

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MTA Launches New Campaign On Buses To Curb Rude Riders

2015-03-02 17:41:42| Railroads - Topix.net

Bus riders will see advertisements sponsored by the Metropolitan Transportation Authority starting Monday that say things like, "Keep your feet off the seat." "This campaign is similar to the one we developed for subways and the focus is the same - gentle reminders of behaviors that can ensure a faster and more pleasant ride for everyone," Paul Fleuranges, MTA Senior Director of Corporate Communications, said in a statement.

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