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General Mills launches HefeWheaties with Fulton Beer; will it give Wheaties brand a buzz?

2015-08-13 00:06:33| Food - Topix.net

General Mills has been trying for years to rekindle the popularity of its Wheaties brand, and it finally may be onto something: Make a craft beer out of it. In a first, the Golden Valley-based company is partnering with Minneapolis-based Fulton Beer to launch HefeWheaties, a Hefeweizen wheat beer variety , General Mills says on its company blog There aren't actually Wheaties in the beer, but Fulton's can's design is an obvious homage to the traditional Wheaties box.

Tags: general give brand beer

 

General Mills launches HefeWheaties with Fulton Beer; will it give Wheaties brand a buzz?

2015-08-12 15:49:51| Agriculture - Topix.net

General Mills has been trying for years to rekindle the popularity of its Wheaties brand, and it finally may be onto something: Make a craft beer out of it. In a first, the Golden Valley-based company is partnering with Minneapolis-based Fulton Beer to launch HefeWheaties, a Hefeweizen wheat beer variety , General Mills says on its company blog There aren't actually Wheaties in the beer, but Fulton's can's design is an obvious homage to the traditional Wheaties box.

Tags: general give brand beer

 
 

General Mills revives monster cereals, with Target and Walmart gimmicks

2015-08-06 03:35:20| Agriculture - Topix.net

General Mills Inc.'s Halloween-season cereals like Count Chocula and Boo Berry have returned, with some smartphone-friendly boxes and offerings like masks or fold-out castles, depending on where you buy them. Boxes sold at Target stores will also include a cut-out castle, while the cereals at Wal-Mart will feature glow-in-the-dark monster masks.

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General Mills goes global with newest plant closures

2015-07-31 18:08:05| Agriculture - Topix.net

The Golden Valley-based food giant said Friday it closed the frozen dough manufacturing facility in Kaohsiung, Taiwan, that it has operated since 2006. General Mills said it will offer severance to the the plant's 78 laid-off employees.

Tags: general global newest plant

 

Former General Mills exec takes job at mega-law firm

2015-07-23 22:01:21| Agriculture - Topix.net

Roderick Palmore , former general counsel for General Mills , has taken a new post at the law firm that was dubbed " largest in the world " by the Wall Street Journal. Palmore became senior counsel at the Chicago office of Dentons July 13. He will advise corporate clients on risk management, board governance, shareholder issues, and other investigatory and regulatory matters, he said in an email.

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