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Vodafone Italia launches 'Ho' discount brand with 30GB for EUR 7/mth

2018-06-25 08:39:00| Telecompaper Headlines

(Telecompaper) Vodafone Italia has finally launched a low-cost service, called Ho, to compete with the aggressive pricing model of newcomer Iliad and Telecom Italia's Kena Mobile brand. The company is offering 30GB of 4G data plus unlimited calls and texts for EUR 6.99 a month by way of a launch offer initially available until 31 July, compared to Iliad's identical offer for EUR 5.99 a month. An additional EUR 9.99 is payable for the SIM card and activation fee, with SIMs available online or via 3,000 PrimaEdicola newspaper stands and 2,400 points of sale starting from 25 June and customers able to top up via the dedicated Ho app.

Tags: eur brand italia discount

Amazon launches fourth private apparel brand

2018-06-21 12:53:00| Daily apparel & textile news and comment - from just-style.com

Amazon is continuing its assault on the fashion industry, launching its fourth own-brand essentialwear line called Meraki.

Tags: private brand amazon apparel

Telefonica launches O2 brand in Spain

2018-06-12 11:55:00| Telecompaper Headlines

(Telecompaper) Telefonica has presented the commercial details of its new O2 brand, targeting Spain's low-cost segment and above all rival Masmovil with a simple mobile only and convergent (fibre plus mobile) offering. The mobile plan comes with 20GB of data plus unlimited national calls and SMS for EUR 20 a month while the convergent offer includes the same mobile service plus symmetric fibre broadband at 100Mbps and a landline with unlimited national calls for EUR 45 a month. Customers can also include up to three additional mobile lines with 10GB of data, unlimited calls and SMS for EUR 15 each. The O2 service will be activated in "beta mode" in the coming days ahead of a mass market launch "after the summer", said Telefonica.

Tags: brand spain launches telefonica