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Pernod Ricard launches buy-your-own-cask concept for Irish whiskey fans

2017-10-04 15:37:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard's Irish Distillers division has come up with an activation that offers consumers the chance to purchase a cask of Irish whiskey, to consume when they see fit.

Tags: concept fans irish launches

 

Pernod Ricard goes global with The Glenlivet marketing push - video

2017-09-22 15:15:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard's Chivas Brothers division has announced the launch of a global marketing activation for its The Glenlivet single malt Scotch whisky brand.

Tags: video global marketing push

 
 

Former Pernod Ricard executive becomes GM for Champagne house Bollinger

2017-09-12 18:13:00| Daily beverage news and comment - from just-drinks.com

Champagne house Bollinger has named Charles-Armand de Belenet as its new general manager, the appointment taking effect earlier this month.

Tags: house executive champagne ricard

 

Why is Pernod Ricard the only major multi-category player still in wine? - Comment

2017-09-11 12:57:00| Daily beverage news and comment - from just-drinks.com

It's a question that has been asked a thousand times. But, Chris Losh is nothing if not persistent, especially at a time when other multi-category companies are giving wine the big heave-ho.

Tags: comment major player wine

 

Bacardi, Diageo weather storm, as Pernod Ricard braces for Hurricane Irma

2017-09-08 11:41:00| Daily beverage news and comment - from just-drinks.com

Bacardi and Diageo have been weighing the impact of Hurricane Irma, as the storm moves on through the Caribbean, towards Florida.

Tags: weather storm hurricane irma

 

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