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Tag: bacardi
Bacardi hails no & low opportunity with European campaign
2020-12-16 15:27:00| Daily beverage news and comment - from just-drinks.com
Bacardi is looking to capitalise on consumers' preference to dial down their alcohol consumption in January with a Europe-wide activation promoting its no- and low-alcohol offerings.
Tags: low
opportunity
european
campaign
Bacardi plays on Patron "transparency" with Instagram ad - video
2020-12-15 14:42:00| Daily beverage news and comment - from just-drinks.com
Bacardi is set to run an Instagram activation for its Patrón Tequila brand, based around the festive season.
Tags: video
plays
patron
transparency
Bacardi launches Dewar's campaign in North America - video
2020-11-24 13:11:00| Daily beverage news and comment - from just-drinks.com
Bacardi has kicked off a marketing activation for Dewar's across North America, playing on the Scotch whisky brand's historical links with sport.
Tags: video
north
america
north america
Bacardi assembles influencer team to push Conga remake - video
2020-11-23 17:57:00| Daily beverage news and comment - from just-drinks.com
Bacardi has teamed up with influencers including a Latin Grammy-award winning musician, a swimsuit model and a criminal justice reform advocate in a new US marketing campaign for its namesake rum brand.
Bacardi chalks off on-premise cocktail coverage with Tails pre-mixed acquisition
2020-11-19 14:22:00| Daily beverage news and comment - from just-drinks.com
Bacardi has made what it describes as an on-premise play, acquiring full control of London-based pre-mixed cocktail company Tails.
Tags: coverage
acquisition
cocktail
tails