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Mast-Jagermeister lines up Travel Retail push for Jagermeister

2018-05-03 13:17:00| Daily beverage news and comment - from just-drinks.com

Mast-Jägermeister has launched a Travel Retail campaign for its herbal liqueur brand.

Tags: travel retail push retail travel

 

 Mast-Jagermeister lines up 2018 Travel Retail push

2018-02-15 16:09:00| Daily beverage news and comment - from just-drinks.com

Mast-Jägermeister will increase activity in several Travel Retail markets as it looks to build on the Jägermeister brand's 2017 performance in the sector. 

Tags: travel lines retail push

 
 

"You could argue that we are stupid to sell in Travel Retail" - Interview, Edrington MD for Global Travel Retail, Igor Boyadjian

2017-10-10 12:22:00| Daily beverage news and comment - from just-drinks.com

In early-October, Edrington officially unveiled its new Global Travel Retail range for its The Macallan single malt Scotch whisky brand. The Macallan Quest Collection differs from its predecessor, the 1824 range, by having four SKUs instead of three. At the Tax Free World Association exhibition in Cannes, just-drinks sat down with Edrington's MD for GTR, Igor Boyadjian to discuss the reasons for the four tiers, why Edrington could exit the GTR channel and how digital is expected to transform transactions.

Tags: travel sell global retail

 

"You could argue that we are stupid to sell in Travel Retail; for us it is the right environment" - Interview, Edrington MD for Global Travel Retail, Igor Boyadjian

2017-10-10 12:22:00| Daily beverage news and comment - from just-drinks.com

In early-October, Edrington officially unveiled its new Global Travel Retail range for its The Macallan single malt Scotch whisky brand. The Macallan Quest Collection differs from its predecessor, the 1824 range, by having four SKUs instead of three. At the Tax Free World Association exhibition in Cannes, just-drinks sat down with Edrington's MD for GTR, Igor Boyadjian to discuss the reasons for the four tiers, why Edrington could exit the GTR channel and how digital is expected to transform transactions.

Tags: travel sell global environment

 

Edrington rethinks Macallan Travel Retail price structure with new four-SKU range - TFWA 2017

2017-10-05 16:11:00| Daily beverage news and comment - from just-drinks.com

Edrington is to replace its Travel Retail Macallan range with one that features four expressions instead of three.

Tags: price range travel structure

 

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