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Edrington rationalises The Macallan stable as full range gets packaging refresh

2018-03-26 15:03:00| Daily beverage news and comment - from just-drinks.com

Edrington is set to update the packaging across its The Macallan portfolio, with the single malt Scotch whisky's full range also getting a revamp.

Tags: full range stable packaging

 

"You could argue that we are stupid to sell in Travel Retail" - Interview, Edrington MD for Global Travel Retail, Igor Boyadjian

2017-10-10 12:22:00| Daily beverage news and comment - from just-drinks.com

In early-October, Edrington officially unveiled its new Global Travel Retail range for its The Macallan single malt Scotch whisky brand. The Macallan Quest Collection differs from its predecessor, the 1824 range, by having four SKUs instead of three. At the Tax Free World Association exhibition in Cannes, just-drinks sat down with Edrington's MD for GTR, Igor Boyadjian to discuss the reasons for the four tiers, why Edrington could exit the GTR channel and how digital is expected to transform transactions.

Tags: travel sell global retail

 
 

"You could argue that we are stupid to sell in Travel Retail; for us it is the right environment" - Interview, Edrington MD for Global Travel Retail, Igor Boyadjian

2017-10-10 12:22:00| Daily beverage news and comment - from just-drinks.com

In early-October, Edrington officially unveiled its new Global Travel Retail range for its The Macallan single malt Scotch whisky brand. The Macallan Quest Collection differs from its predecessor, the 1824 range, by having four SKUs instead of three. At the Tax Free World Association exhibition in Cannes, just-drinks sat down with Edrington's MD for GTR, Igor Boyadjian to discuss the reasons for the four tiers, why Edrington could exit the GTR channel and how digital is expected to transform transactions.

Tags: travel sell global environment

 

Edrington rethinks Macallan Travel Retail price structure with new four-SKU range - TFWA 2017

2017-10-05 16:11:00| Daily beverage news and comment - from just-drinks.com

Edrington is to replace its Travel Retail Macallan range with one that features four expressions instead of three.

Tags: price range travel structure

 

Edrington hands The Glenrothes distribution to Spirits Platform in Australia 

2017-08-07 17:51:00| Daily beverage news and comment - from just-drinks.com

The Edrington Group has appointed Spirits Platform to handle its Glenrothes single malt Scotch whisky brand in the Australian market.

Tags: australia distribution hands platform

 

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