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Tag: pernod
Pernod Ricard shuffles Absolut, Brazil & Asia pack
2015-10-14 12:43:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has made several changes to its global marketing team as part of its "internal promotion and mobility policy".
Tags: asia
brazil
pack
absolut
Pernod Ricard revives Beefeater Crown Jewel after on-trade demand
2015-10-07 12:50:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has said its on-trade relaunch of the Beefeater Crown Jewel is a "thank you" to bartenders who lobbied the company for the 50% abv gin's return.
Tags: demand
crown
jewel
ricard
How do you make consumers the centre of your business? Interview - Pernod Ricard global business development director Conor McQuaid
2015-10-05 18:10:00| Daily beverage news and comment - from just-drinks.com
Earlier this year, Pernod Ricard outlined plans to shift the "heart" of its business from its brands to its consumers. Speaking at his first of the company's annual Capital Markets Day briefings, new CEO Alex Ricard told analysts and journalists that consumers "don't think in categories" any more. But, what does this consumer-centralisation mean, and how does a company go about it? One of Pernod's executive team charged with implementing changes is global business development director Conor McQuaid. just-drinks spoke to McQuaid to get a better idea of Pernod's consumer-centric company strategy.
Tags: make
business
development
global
Former Pernod Ricard executive joins Wakefield Wines
2015-10-05 09:28:00| Daily beverage news and comment - from just-drinks.com
Wakefield Wines has appointed Adrian Atkinson, formerly of Pernod Ricard, to head up its operations in Europe.
Tags: executive
joins
wines
wakefield
Product Launch - Pernod Ricard's Chivas 18 Ultimate Cask Collection
2015-10-01 16:18:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard is to introduce a series of whiskies into the Travel Retail channel under the Chivas 18 Ultimate Cask Collection banner.
Tags: product
collection
ultimate
launch
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