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Pernod Ricard creates UK experiential marketing post
2020-08-03 15:01:00| Daily beverage news and comment - from just-drinks.com
The UK division of Pernod Ricard has appointed its first head of experiential marketing in a staff shakeup.
Tags: post
marketing
creates
experiential
Pernod Ricard dials down profits warning for fiscal-2020
2020-07-23 14:00:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has further revised its profits forecast for the year to the end of June, with the bottom-line expected to have been less damaged by the coronavirus pandemic than previously thought.
Tags: warning
profits
ricard
dials
Pernod Ricard to reopen Scotch whisky visitor centres
2020-07-21 17:11:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard's Chivas Brothers Scotch whisky unit is to reopen The Glenlivet, Aberlour, Scapa and Strathisla distillery visitor centres with coronavirus safety measures.
Tags: centres
visitor
whisky
scotch
Pernod Ricard signs deal with Casa Lumbre for Ojo de Tigre mezcal
2020-07-17 15:13:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has bolstered its presence in the mezcal category, securing a tie-up with Casa Lumbre Group's Ojo de Tigre brand.
"COVID has accelerated many categories and RTDs is one of them" - just-drinks speaks to Rima Sawaya, senior brand manager for Pernod Ricard's Kahlua
2020-07-16 15:16:00| Daily beverage news and comment - from just-drinks.com
just-drinks speaks to Kahlua senior brand manager Rima Sawaya about where Pernod Ricard is taking the brand in the COVID era, as well as the hard seltzer effect on spirits and the odds of seeing a non-alcoholic Kahlua RTD.
Tags: categories
manager
brand
senior
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