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Barbie's Ongoing Adventures in Sponsorship

2014-03-09 12:24:14| Toys - Topix.net

"The reality is, we just didn't sell enough Barbie Dolls." - Bryan G. Stockton, chief executive of Mattel, shortly before the Barbie brand joined forces with Sports Illustrated's anniversary swimsuit issue.

Tags: ongoing adventures sponsorship barbies

 

GLOBAL: Bacardi lines up Martini F1 lead sponsorship of Williams Team

2014-03-06 14:58:00| Daily beverage news and comment - from just-drinks.com

Bacardi has secured a major motorsport sponsorship deal for the Martini vermouth and sparkling wine brand.

Tags: team global lead lines

 
 

The Voice Soars With Unilever Sponsorship

2014-02-24 22:43:14| Food - Topix.net

CeeLo Green may be flaking on The Voice , but a new sponsorship deal ensures that fans of NBC's musical competition series won't be left scratching their heads.

Tags: voice sponsorship unilever soars

 

CHILE/UK: Concha y Toro readies Cono Sur Tour de France sponsorship

2014-02-24 14:54:00| Daily beverage news and comment - from just-drinks.com

Concha y Toro has secured a sponsorship tie-up for its Vina Cono Sur brand with the opening stages of this year's Tour de France cycle race.

Tags: france sur tour sponsorship

 

AutoZone to extend Liberty Bowl title sponsorship

2014-02-21 11:39:58| Auto Parts - Topix.net

AutoZone will announce an extension of its title sponsorship with the college football bowl game Friday, according to several sources Already subscribe to The Memphis Commercial Appeal? Unlimited access to Memphis Commercial Appeal on the web, your smartphone and tablet is included with your subscription.

Tags: title extend bowl liberty

 

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