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SugarCRM goes after Salesforce.com with new interface, emphasis on lower cost

2013-11-12 14:36:32| InfoWorld: Top News

SugarCRM is hoping to gain inroads against its much larger rival Salesforce.com with a revamped user interface it says places emphasis on the needs of individual users, not business managers seeking a wide view of sales activity in their company. This "user-first" design approach includes a few pages from Salesforce.com's playbook, however, such as collaborative activity streams that seem close in purpose to Salesforce.com's Chatter, which was announced in November 2009.

Tags: on cost lower interface

Salesforce.com to offer private version of its AppExchange app store

2013-10-31 13:32:41| InfoWorld: Top News

Salesforce.com has long had a public AppExchange software marketplace, but now it's going to give customers the ability to create their own private AppExchanges where employees can download applications to use in their jobs. Private AppExchange is generally available as of Friday to customers running Salesforce.com's Enterprise and higher editions, said Sara Varni, senior director of AppExchange marketing. However, those customers can give employees who don't use Salesforce.com itself access to the private store for $5 per user per month.

Tags: version private store offer

Oracle gears up to battle Salesforce.com, IBM with Eloqua update

2013-10-24 21:41:50| InfoWorld: Top News

Oracle is rolling out a series of new features for its Eloqua marketing automation suite, hoping to get a leg up on rivals like Salesforce.com and IBM in the red-hot software segment. Now generally available is AdFocus, which provides marketers with tools for running multichannel advertising campaigns. A key feature is the ability to deliver targeted display ads to customers and prospects, while comparing their effectiveness to so-called "owned" and "earned" media, such as company websites and buzz on social networks, respectively.

Tags: update battle ibm oracle

Oracle takes the fight to Amazon, Salesforce.com with new cloud services

2013-09-24 21:12:18| InfoWorld: Top News

Oracle is offering a series of new services that position it as a one-stop shop for all things cloud and directly target the likes of Amazon Web Services and Salesforce.com. While Oracle had already offered SaaS (software-as-a-service) applications, database-as-a-service and other products, it announced 10 additional cloud services at the OpenWorld conference in San Francisco on Tuesday.

Tags: services takes amazon fight