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SDL looks to battle Oracle, Salesforce.com in 'customer experience'

2014-01-27 20:22:12| InfoWorld: Top News

Customer experience has emerged as one of the enterprise software industry's hotter segments of late, as companies try to run marketing, sales and support across both traditional and digital channels. While Salesforce.com, Oracle, and other large vendors have generated headlines for their moves into customer experience, SDL is hoping to present itself as an independent alternative with a newly launched product suite.

Tags: experience customer battle oracle

Salesforce.com courts Microsoft .Net developers with new tools

2014-01-23 21:21:52| InfoWorld: Top News

Salesforce.com has announced a new set of tools aimed at Microsoft .Net developers in a move that acknowledges customers' existing investment in .Net and that could help expand the size of Salesforce.com's developer community. Salesforce.com had already offered .Net developers API-level access to its platform, but the new tools go further, said Wade Wegner, platform advocate, in a blog post.

Tags: net tools microsoft developers

Oracle builds a bridge to Salesforce.com with new adapter

2014-01-17 20:11:33| InfoWorld: Top News

Kicking off an initiative to better bridge cloud services with its own software, Oracle has released an adapter that allows organizations to copy data between their Salesforce.com accounts and Oracle software. "We're encapsulating standard Web services calls into easier-to-use adapters," said Demed L'Her, Oracle vice president of product management.

Tags: with bridge oracle adapter

Salesforce.com rolling out big CRM upgrade following Salesforce1 launch

2014-01-09 19:57:27| InfoWorld: Top News

Salesforce.com has spent plenty of time lately discussing its new Salesforce1 development platform, but most of its customers remain focused on the vendor's core CRM (customer relationship management) application, which has just received a significant new upgrade. The Spring '14 edition of Salesforce.com CRM is now in preview, with a general release set for the coming weeks.

Tags: big upgrade rolling launch