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Tag: jack daniels
Jack Daniel's offers wedding service with US motel campaign
2015-11-05 12:38:00| Daily beverage news and comment - from just-drinks.com
Brown-Forman has launched a motel-themed marketing push in the US for its Jack Daniel's American whiskey brand.
Tags: service
offers
jack
wedding
Beam Suntory and Brown Forman - Jim Beam and Jack Daniel's: Same-same, but different - Analysis
2015-11-02 13:24:00| Daily beverage news and comment - from just-drinks.com
With a near-50% combined share of the US whisky market in the US, it's a wonder that not more is made these days of the complements and contrasts between Beam Suntory and Brown-Forman. In Jim Beam and Jack Daniel's, we even have some healthy headline fodder as well, while the respective companies' forays into the flavoured segment offers an interesting point of difference.
Tags: but
different
analysis
brown
Is Brown-Forman doing a Jack Daniel's with its Irish whiskey brand? - Comment
2015-10-02 14:02:00| Daily beverage news and comment - from just-drinks.com
At the official ground-breaking ceremony for Brown-Forman's Slane Castle Irish whiskey distillery this week, the talk among a few of the guests was about why the company - which outlined heritage as an important factor when it comes to targeting new consumers - hadn't chosen to buy a moth-balled distillery with a ready-made history.
Tags: comment
brand
jack
irish
Product Launch - Brown-Forman's Jack Daniel's Sinatra Century
2015-10-02 13:18:00| Daily beverage news and comment - from just-drinks.com
Brown-Forman has launched Sinatra Century under its Jack Daniel's whiskey brand.
Tags: product
century
jack
launch
Jack Daniel's varieties can attract new consumers - without...
2015-09-01 02:21:02| Food - Topix.net
Brown-Forman acknowledges increased competition in the American whiskey and flavored whiskey categories, but is determined Jack Daniel's can power through the challenges. Building a unique consumer base for each variety - therefore avoiding cannibalizing the parent brand - is one of its strategies for success.
Tags: without
jack
consumers
attract
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