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Tim Krause to become Alcatel-Lucent marketing chief...again

2013-12-19 01:00:00| Total Telecom industry news

Exec previously served as CMO between June 2008 and December 2009.

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GAF Wins Two MobileWebAwards from Web Marketing Association

2013-12-18 06:00:00| Industrial Newsroom - All News for Today

Wayne, NJ &mdash; GAF, North America's largest roofing manufacturer, is honored to have won two awards in The MobileWebAward Competition. The awards are given by the Web Marketing Association to honor excellence in mobile websites and apps, recognize the individuals and organizations responsible, and showcase the best in award-winning mobile development.<br /> <br /> Awarded "Best Manufacturing Mobile Application" was GAF Colors, an application that provides the user with easy navigation of ...This story is related to the following:Utilities Software | Mobile Application Software

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Dealers Gain Digital Marketing & Sales Training Edge with IM@CS-Dealer Authority Combo

2013-12-17 18:40:31| AutomotiveDigest.com - Automotive Industry News

The Situation for Dealers: Principals & General Managers are realizing that it is now possible to generate increased results from their digital marketing and sales training. However, the selection of the "right" consultancy company is what can make a big difference in results. At the same time, frequently dealers have had to find another consultancy supporting company in order to also bring personalized search, social, and content marketing services to go with their digital marketing efforts. The Solution Just Happened: Gary May, founder and president of Interactive Marketing and Consulting Services (IM@CS) has joined forces with JD Rucker, founder of Dealer Authority and formerly of KPA/TK Carsites, to offer unparalleled products and services to automobile dealers, manufacturers and service providers. This is an amazing first step in a long-term partnership between IM@CS and Dealer Authority, Rucker said. Gary and his team are true trendsetters in the industry and I believe that the combined strategies will make all IM@CS clients head and shoulders above their competitors. How to find out why these two industry experts can make things happen: Companies interested in generating increased results from their digital marketing and sales training in 2014 can reach IM@CS at (310) 377-6481 or info@imacsweb.com to arrange for initial consultation meetings as well as discuss services and costs. READ MOREThe Article Dealers Gain Digital Marketing & Sales Training Edge with IM@CS-Dealer Authority Combo appeared first on Automotive Digest.

Tags: sales digital marketing training

 

Ask the Expert: Which digital marketing tactics should companies focus on in 2014?

2013-12-16 21:18:54| Marketing and Public Relations - M&O

For years, many in the search marketing industry were fond of the rallying cry Content is king. In the coming year, we think instead that context is everything. That being the case, wed like to help direct you to the three most relevant content marketing tactics we see emerging that take advantage of targeted complimentary […]

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UK: Concha y Toro appoints ex-Accolade exec as UK marketing chief

2013-12-16 17:52:00| Daily beverage news and comment - from just-drinks.com

Concha y Toro's UK unit has appointed a marketing director as it ups its focus on the country.

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