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How To Elevate B2B Influence to Always-On at #B2BMX With @LeeOdden
2021-02-17 12:32:29| Marketing and Public Relations - M&O
How can B2B marketers move from a pilot influencer program to an always-on B2B influencer marketing strategy, and what are the advantages of ongoing programs? To help you answer these questions and more, we invite you to join TopRank Marketing chief executive and co-founder Lee Odden, who will explore why it's more important than ever to make the transition to an always-on B2B influencer marketing program during a presentation at the all-virtual B2B Marketing Exchange Experience 2021 conference on Monday, February 22 through Wednesday, February 24, 2021. Our research reported in the State of B2B Influencer Marketing Report found 12 times more marketers were very successful running Always-On influencer marketing programs than those who only engaged influencers periodically for campaigns. Influence never sleeps and B2B brands that invest in the right strategy, process and relationships can take advantage of 24/7 engagement without working 24/7 hours. @leeodden The 2021 B2B Marketing Exchange Experience virtual conference launches with a Refresh, Renew, Remix theme featuring 6 tracks and over 50 sessions on all things B2B marketing from ABM to Video marketing. Lee will be joining top B2B Marketing professionals from brands that include Microsoft, Forrester, Cisco, Oracle, BMC Software, Dun & Bradstreet, Demandbase, Salesforce and many more. Some of the top B2B marketing experts in the world will be presenting at B2BMX including Ardath Albee, Jon Miller, Kelvin Gee, Mark Bornstein, Juntae Delane, Matt Heinz, Pam Didner, Ruth P. Stevens, Rob Leavitt and more. The 2021 edition of the B2BMX conference will be the ninth year in a row that Lee Odden has presented at this leading event for B2B marketers. B2B Marketing Exchange Experience 2021 Lee's presentation at the 2021 B2BMX Experience conference, "Pilot to Program: How to Elevate B2B Influence to Always-On" will help B2B marketers understand how they can successfully move from mere interest in an influencer program or from an existing pilot program to a robust always-on influencer marketing program. For more details, here's the official presentation abstract: Based on recent research, 12 times more B2B marketers are very successful with always-on influencer marketing programs compared to those running periodic campaigns. B2B influence is a relationship business and authentic advocacy can bring big returns. But how can marketers gain the confidence to evolve from testing to ongoing influencer marketing programs? This session from B2B influencer marketing expert Lee Odden of TopRank Marketing could be the catalyst that helps you: Match the right benefits of Always-On influence with your marketing goals Hit the ground running with early wins influencer engagement Create a crawl, walk, run influencer marketing program plan Registration and complete B2BMX Experience conference details are available on the official event website. We hope you'll join us virtually for Lee's latest insightful presentation, and be sure to follow along on Twitter using the #B2BMX hashtag. In the meantime you can learn more from Lee and others on the TopRank Marketing team by connecting with our award-winning marketing blog. If you'd like to talk with us directly about how to improve your own influencer marketing performance like we have for B2B brands ranging from Adobe to LinkedIn, connect with us here. The post How To Elevate B2B Influence to Always-On at #B2BMX With @LeeOdden appeared first on Newsroom.
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B2B Influencer Marketing Report Finds Always-On Programs 12X More Successful Than Periodic Campaigns
2020-08-11 17:11:21| Marketing and Public Relations - M&O
74% of B2B marketers agree influencer marketing improves customer and prospect experiences, only 19% are running ongoing influencer marketing programs The 2020 State of B2B Influencer Marketing Report also includes case studies from SAP, LinkedIn, monday.com, and Cherwell Software FOR IMMEDIATE RELEASE [August 11, 2020], Minneapolis, MN — Award-winning B2B marketing agency TopRank Marketing released […] The post B2B Influencer Marketing Report Finds Always-On Programs 12X More Successful Than Periodic Campaigns appeared first on Newsroom.
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Learn How Always-On Influencer and Content Marketing Drives B2B Success with Lee Odden and Ashley Zeckman at #MPB2B
2019-10-09 13:00:07| Marketing and Public Relations - M&O
From October 16 – 18 TopRank Marketing chief executive Lee Odden and senior director of digital strategy Ashley Zeckman will speak at MarketingProfs B2B Forum 2019 at Gaylord National Resort just outside Washington, D.C. Lee and Ashley will each be presenting a solo presentation during the event. WHEN TO CATCH LEE AND ASHLEY Thursday, October […] The post Learn How Always-On Influencer and Content Marketing Drives B2B Success with Lee Odden and Ashley Zeckman at #MPB2B appeared first on Newsroom.
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Apple's iPhone 11 Pro and 'always-on' Watch unveiled
2019-09-10 21:53:24| BBC News | Business | UK Edition
Apple is hosting a launch event for new handsets and other products at its California headquarters.
Arm Treasure Data Builds Thought Leadership in Tough B2B Tech Vertical with Help from Always-On Influencer Content
2019-07-26 16:35:55| Marketing and Public Relations - M&O
The marketing technology landscape is massive, and growing with incredible velocity. A 2019 study charted more than 7,000 different martech solutions from a multitude of unique vendors. Needless to say, theres a lot of competition for attention in this space, so companies operating here must elevate their digital strategies to rise above. Arm Treasure Data […] The post Arm Treasure Data Builds Thought Leadership in Tough B2B Tech Vertical with Help from Always-On Influencer Content appeared first on Newsroom.
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