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The Apples and Oranges of Dealer Marketing

2013-02-24 18:40:01| AutomotiveDigest.com - Automotive Industry News

The wealth of data being provided to dealers from their vendors is truly incredible. Twenty years ago, dealers thought it was amazing when I could show them cost-per-thousand numbers for their radio, TV, print, and outdoor advertising. Today the amount of marketing data available to a typical dealer has increased more than one-hundred fold. This spawned a number of additional products available to dealers, from full business intelligence tools like our own DrivingSales Data to an array of dashboard products designed to organize the data. That's the good news. The bad news is some of these products are mixing apples and oranges. The purpose is to have valid, reliable information for decision making. Mixing incompatible data can lead to precisely inaccurate results that drive dealers in the wrong direction. Dennis Galbraith, Research and Business Intelligence specialist for dealers at DrivingSales.com, wants dealers to understand the importance of the tremendous amount of data available to them through their vendors.The Article The Apples and Oranges of Dealer Marketing appeared first on Automotive Digest.

Tags: marketing dealer apples oranges

 

With Kyocera, Sprint Faces None of Apple's Quality Control

2013-02-23 21:56:28| IT Services - Topix.net

Sprint will soon begin selling the rugged Kyocera Torque. A new Kyocera ad suggests there will be none of the fussiness Sprint faces from Apple.

Tags: control quality faces sprint

 
 

Apple's App Store, iTunes back online after outages

2013-02-22 15:22:30| CNET News.com

The company's online services all seem to be back in business now after hit by outages yesterday. [Read more]

Tags: back online store app

 

How To Profit From Apple's iWatch, Nike's FuelBand and Google's Glass

2013-02-21 20:12:41| Footwear - Topix.net

The industry has shifted from basic mobile phones and feature ones to smartphones.

Tags: glass profit apples googles

 

Apple's iPhone overtakes Samsung's Galaxy as top smartphone in 4Q

2013-02-21 16:36:10| Electronics - Topix.net

Apple's iPhone 5 and iPhone 4S were the top-selling smartphones globally in the fourth quarter, a distinction previously held by Samsung's Galaxy S3.

Tags: in top galaxy iphone

 

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