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The Apples and Oranges of Dealer Marketing
2013-02-24 18:40:01| AutomotiveDigest.com - Automotive Industry News
The wealth of data being provided to dealers from their vendors is truly incredible. Twenty years ago, dealers thought it was amazing when I could show them cost-per-thousand numbers for their radio, TV, print, and outdoor advertising. Today the amount of marketing data available to a typical dealer has increased more than one-hundred fold. This spawned a number of additional products available to dealers, from full business intelligence tools like our own DrivingSales Data to an array of dashboard products designed to organize the data. That's the good news. The bad news is some of these products are mixing apples and oranges. The purpose is to have valid, reliable information for decision making. Mixing incompatible data can lead to precisely inaccurate results that drive dealers in the wrong direction. Dennis Galbraith, Research and Business Intelligence specialist for dealers at DrivingSales.com, wants dealers to understand the importance of the tremendous amount of data available to them through their vendors.The Article The Apples and Oranges of Dealer Marketing appeared first on Automotive Digest.
Tags: marketing
dealer
apples
oranges
With Kyocera, Sprint Faces None of Apple's Quality Control
2013-02-23 21:56:28| IT Services - Topix.net
Sprint will soon begin selling the rugged Kyocera Torque. A new Kyocera ad suggests there will be none of the fussiness Sprint faces from Apple.
Tags: control
quality
faces
sprint
Apple's App Store, iTunes back online after outages
2013-02-22 15:22:30| CNET News.com
The company's online services all seem to be back in business now after hit by outages yesterday. [Read more]
How To Profit From Apple's iWatch, Nike's FuelBand and Google's Glass
2013-02-21 20:12:41| Footwear - Topix.net
The industry has shifted from basic mobile phones and feature ones to smartphones.
Tags: glass
profit
apples
googles
Apple's iPhone overtakes Samsung's Galaxy as top smartphone in 4Q
2013-02-21 16:36:10| Electronics - Topix.net
Apple's iPhone 5 and iPhone 4S were the top-selling smartphones globally in the fourth quarter, a distinction previously held by Samsung's Galaxy S3.
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