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Tag: spirits category
How Patron taught the spirits category to walk the walk - Comment
2016-05-17 13:34:00| Daily beverage news and comment - from just-drinks.com
What is the best way to evaluate a spirits brand's performance? Is it all about volume? Is it about value? Or, is there more to it than that? Do some brands deserve extra credit for pioneering a new segment, over-achieving in their given sphere, transcending their category? Johnnie Walker is one name that ticks most - if not all - of these boxes; Jameson is, arguably, another. But, what about Patrón Tequila?
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The spirits category in 2015 - just-drinks' Review of the Year, Part III
2015-12-14 10:55:00| Daily beverage news and comment - from just-drinks.com
With 2015 drawing to a close, just-drinks looks back at the stories that have made the headlines across the global drinks industry. Here, deputy editor Lucy Britner picks out the highs and lows for the spirits category.
US: Flavoured spirits drive growth as category outpaces beer, wine - study
2013-05-17 14:36:46| Daily beverage news and comment - from just-drinks.com
A list of the fastest-growing spirits brands in the US last year highlights consumers' appetite for flavours and the diverse trends driving the industry, according to a new report.
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