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Dierks Bentley fronts new Pepsi ad as PepsiCo goes country - video
2018-05-24 16:22:00| Daily beverage news and comment - from just-drinks.com
PepsiCo has hired country singer Dierks Bentley to front its latest activation for Pepsi as the brand ramps up its country-music associations.
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country
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PepsiCo resurrects musical past with retro Pepsi cans
2018-05-15 17:05:00| Daily beverage news and comment - from just-drinks.com
PepsiCo has launched a range of limited-edition "retro" Pepsi cans featuring music stars including Michael Jackson and Britney Spears.
PepsiCo CEO lays ground for North America cola war as Pepsi loses out to Coca-Cola
2018-04-30 13:13:00| Daily beverage news and comment - from just-drinks.com
PepsiCo CEO Indra Nooyi has pledged to go "toe-to-toe" with The Coca-Cola Co, as the two soft drinks giants battle over share of North America's cola market.
New York Yankee Aaron Judge goes to bat for PepsiCo in first Pepsi ad - video
2018-04-03 16:20:00| Daily beverage news and comment - from just-drinks.com
PepsiCo has released the first ad featuring its new "face of Pepsi", baseball star Aaron Judge.
PepsiCo launches global 'Love it. Live it. Football' campaign for Pepsi - video
2018-03-08 16:09:00| Daily beverage news and comment - from just-drinks.com
PepsiCo has released a football-focused activation for its namesake CSD brand, as it looks to tap into the global popularity of the sport.
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