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Tag: advertisers
Premion launches Data Management Platform for Advertisers
2018-04-09 19:00:06| Digital TV News
TEGNA (NYSE: TGNA) and Premion have launched a data management platform (DMP) which includes 2,000 OTT audience segments. Premion is TEGNAs OTT ad platform targeting local, regional and national advertisers and agencies.
Tags: data
management
platform
advertisers
Advertisers 'nervous' to be associated with Facebook
2018-03-22 14:21:07| BBC News | Business | UK Edition
Big advertisers are wary about working with Facebook after its recent data scandal, says M&C Saatchi founding director David Kershaw.
Tags: with
advertisers
nervous
facebook
Facebook warned 'enough is enough' by advertisers
2018-03-22 09:57:49| BBC News | Business | UK Edition
Trade body ISBA is meeting with the embattled social networking firm following a data breach.
Tags: advertisers
facebook
warned
How advertisers are now targeting women in Saudi Arabia
2017-10-01 01:09:43| BBC News | Business | UK Edition
Saudi Arabia's ban on women driving will end in June next year, creating a potentially huge new market for car makers.
Tags: women
arabia
saudi
advertisers
Meetrics & SpotX bring video audience verification & attention data to advertisers
2017-07-03 23:00:32| Digital TV News
Ad verification vendor Meetrics and video ad serving platform SpotX have joined forces to provide additional inventory verification and audience behaviour data for video advertisers in Europe and around the globe.
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