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Diageo brands need "fixing and nurturing" - Treasury Wine Estates CEO

2016-08-22 12:10:00| Daily beverage news and comment - from just-drinks.com

The CEO of Treasury Wine Estates has said the company has had to "reset" the recently-purchased Diageo wine brands, as it moves to increase margins and move away from loss-leading deals. 

Tags: brands wine ceo treasury

 

Diageo rolls out Guinness English Premier League campaign in Africa - video

2016-08-19 16:05:00| Daily beverage news and comment - from just-drinks.com

Diageo has announced the launch of the latest Guinness campaign, as part of its official broadcast sponsorship of the English Premier League on SuperSport and Canal+ TV channels in Africa.  

Tags: video english premier africa

 
 

Diageo renames US beer unit as focus moves beyond Guinness

2016-08-05 15:06:41| Daily beverage news and comment - from just-drinks.com

Diageo is to drop the name 'Guinness' from its US beer and malt beverage unit as it increases investment in other brands, including a new hard soda range.

Tags: unit focus beer moves

 

Diageo seeks to stablise US Cîroc with flavour wind-down

2016-08-01 16:50:00| Daily beverage news and comment - from just-drinks.com

Diageo's CEO, Ivan Menezes, has said he wants Cîroc to be become less dependent on "big flavour" launches in the US as the vodka brand struggles against sales drops.

Tags: seeks flavour croc diageo

 

Union consults Diageo staff over proposed pension cuts

2016-08-01 15:51:00| Daily beverage news and comment - from just-drinks.com

A UK union has accused Diageo of corporate greed as it ballots members over proposed cuts to staff pensions at the Johnnie Walker maker.

Tags: staff union proposed cuts

 

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