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The move away from alcohol and the soft drinks opportunity - Consumer Trends

2016-07-05 14:33:00| Daily beverage news and comment - from just-drinks.com

There has always been demand for non-alcoholic drinks for adults, but the adult soft drinks segment - and its consumers - are changing. Ben Cooper reports.

Tags: move opportunity soft consumer

 

This week in soft drinks & bottled water, featuring non-alcoholic spirits, Pepsi's aspartame return and Coca-Cola Co's GMO law fears

2016-07-01 16:27:00| Daily beverage news and comment - from just-drinks.com

Here's a round-up of this week's top stories in the global soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.

Tags: return week water law

 
 

Purity Soft Drinks targets Juice Burst sales boost

2016-06-27 18:05:16| Daily beverage news and comment - from just-drinks.com

The UK's Purity Soft Drinks is aiming to double sales over the next three years as it continues to invest in its Juice Burst brand.

Tags: sales soft targets boost

 

This week in soft drinks & bottled water, featuring adult consumers potential, Volvic's Tom Daley tie-up and Coca-Cola Co's aloe water spend

2016-06-24 16:43:00| Daily beverage news and comment - from just-drinks.com

Here's a round-up of this week's top stories in the global soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.

Tags: week water potential tom

 

How soft drinks can win big when targetting adult consumers - Comment

2016-06-21 12:24:00| Daily beverage news and comment - from just-drinks.com

At the turn of the century, Britvic paid what many considered at the time to be an awful lot of money for Orchid Drinks. The company made drinks for grown-ups - or, as they are more often known, adult soft drinks.

Tags: comment big win soft

 

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