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Five soft drinks growth drivers for 2018 - Focus

2018-03-23 11:23:00| Daily beverage news and comment - from just-drinks.com

Britvic has outlined several category trends to help boost soft drinks sales in the UK this year.

Tags: focus growth soft drivers

 

How Anheuser-Busch InBev and Diageo are revolutionising drinks marketing - Consumer Trends

2018-03-20 10:35:00| Daily beverage news and comment - from just-drinks.com

There was a time, not so long ago, when occasion-based drinks marketing meant advertising your lager brand in an ad during a World Cup football match. Not anymore - things have become a lot more complicated since then.

Tags: marketing consumer trends drinks

 
 

Hot Drinks in Kenya

2018-03-19 01:00:00| Beverage industry market research - from just-drinks.com

Although Kenya is predominantly a tea-drinking nation, it is witnessing a steady rise in coffee consumption among mid-income groups as these consumers have become more sophisticated, viewing the coffe

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Other Hot Drinks in Kenya

2018-03-19 01:00:00| Beverage industry market research - from just-drinks.com

In 2017, manufacturers sought to target lower-income households by offering their products in smaller pack sizes, largely for sale in dukas in less urbanised areas. Nestlé, for example, offered its Mi

Tags: hot kenya drinks

 

This week in soft drinks & bottled water, featuring the vegan opportunity, Coca-Cola Co's Canadian asset sale and Lucozade comes out boxing

2018-03-16 15:41:00| Daily beverage news and comment - from just-drinks.com

Here's a round-up of this week's top stories from the global soft drinks & bottled water categories. Click the links to see our round-ups for beer & cider and spirits & wine.

Tags: out week sale water

 

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