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Energy drinks category targetting the wrong consumers - Intercarabao CEO
2016-06-01 13:58:00| Daily beverage news and comment - from just-drinks.com
The head of a new energy drinks company has suggested there is a gap in the market for energy drinks brands to target older consumers who struggle more with tiredness than younger drinkers.
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energy
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ceo
European 'geoblocking' proposal set to open up online drinks sales
2016-05-31 14:34:00| Daily beverage news and comment - from just-drinks.com
The European Commission has put forward a regulation that would prevent drinks brands from refusing to sell to consumers in a foreign European Union member state, if a distributor is prepared to export the product.
This week in soft drinks & bottled water, featuring serving sizes in the US, Glaceau Sleep Water and Red Bull's GoPro move
2016-05-27 16:30:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's top stories in the global soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.
Is the drinks industry just following the pack to the patriotism party? - Comment
2016-05-27 14:56:00| Daily beverage news and comment - from just-drinks.com
Samuel Johnson once said: "Patriotism is the last refuge of a scoundrel." What does that say about Diageo, Anheuser-Busch InBev and The Coca-Cola Co?
Kona Gold readies US hemp energy drinks
2016-05-26 14:07:01| Daily beverage news and comment - from just-drinks.com
US hemp company Kona Gold Solutions has said it will release a hemp energy drink in the third quarter of this year.
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