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Research in Focus - NPD in Alcoholic Drinks: Themes, Examples and Glimpses of the Future

2014-10-01 13:54:00| Daily beverage news and comment - from just-drinks.com

New product developments are evolving and gaining prominence in an era of fierce competition for share of throat and wallet, against the backdrop of a rapidly depleting acquisition pool. Identifying the key themes driving innovation, realising their cross-category relevance and moving beyond trade taboos and stereotypes is essential for securing success as the ripple effects of the recession and fresh emerging-market volatility are transforming drinking habits and rituals.

Tags: the of research future

 

Sustainability in Drinks - Scoring Points

2014-09-30 14:30:00| Daily beverage news and comment - from just-drinks.com

This month, Ben Cooper considers the need for healthy competition among drinks companies when it comes to driving industry-wide sustainability.

Tags: points drinks scoring sustainability

 
 

Aging population offers opportunities for functional drinks - research

2014-09-29 16:13:00| Daily beverage news and comment - from just-drinks.com

Heart health, gut and digestive issues are among the health concerns that consumers are factoring in to their functional drinks choices, according to recent research.

Tags: research offers opportunities population

 

Quintessential Brands switches MD at Essential Drinks Co

2014-09-29 12:40:50| Daily beverage news and comment - from just-drinks.com

Quintessential Brands has appointed a former PepsiCo and Cott Corp executive as the new head of its Essential Drinks Co unit.

Tags: co essential brands drinks

 

There's A Huge Market For Drinks That Help People Relax And Focus

2014-09-29 02:13:46| Beverages - Topix.net

The drinks, which contain active ingredients like melatonin or l-theanine, have become popular because they are more of a novelty than caffeinated beverages like Monster Energy or Red Bull, according to a recent report by IBISWorld. There are more than 450 relaxation drinks on the market today.

Tags: people market focus huge

 

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