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How soft drinks can win big when targetting adult consumers - Comment

2016-06-21 12:24:00| Daily beverage news and comment - from just-drinks.com

At the turn of the century, Britvic paid what many considered at the time to be an awful lot of money for Orchid Drinks. The company made drinks for grown-ups - or, as they are more often known, adult soft drinks.

Tags: comment big win soft

 

How soft drinks can win big when targeting adult consumers - Comment

2016-06-21 12:24:00| Daily beverage news and comment - from just-drinks.com

At the turn of the century, Britvic paid what many considered at the time to be an awful lot of money for Orchid Drinks. The company made drinks for grown-ups - or, as they are more often known, adult soft drinks.

Tags: comment big win soft

 
 

This week in soft drinks & bottled water, featuring Monster's China delay, interview with Talking Rain's CEO and SodaStream consoles Keurig Kold owners

2016-06-17 16:28:00| Daily beverage news and comment - from just-drinks.com

Here's a round-up of this week's top stories in the global soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.

Tags: week china water owners

 

Britvic unveils adult soft drinks unit WiseHead Productions

2016-06-13 15:50:00| Daily beverage news and comment - from just-drinks.com

Britvic has launched an "incubator" company to develop soft drinks for adult consumers that don't want to drink alcohol.

Tags: unit soft adult productions

 

Soft drinks industry trashes Philadelphia sugar tax legislation

2016-06-10 17:09:00| Daily beverage news and comment - from just-drinks.com

The American Beverage Association has attacked proposals by Philadelphia's legislature to introduce a city-wide sugar tax.

Tags: industry tax soft legislation

 

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