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Tag: soft drinks
UK: Purity Soft Drinks eyes expansion with CEO switch
2014-03-19 18:17:00| Daily beverage news and comment - from just-drinks.com
Purity Soft Drinks has appointed a former Mars marketing director as its next CEO in an effort to accelerate expansion of its Juice Burst brand in the UK.
Tags: eyes
soft
switch
expansion
Comment - Soft Drinks & Water - Slimmed-Down Low-Cal Sales a Cause for Concern
2014-03-18 15:11:00| Daily beverage news and comment - from just-drinks.com
The low-calorie soft drinks segment is struggling globally, which is ironic considering the pressure that has come to bear on full-sugar CSDs in recent years. This month, Richard Corbett considers how the sub-category can turn things around.
Comment - Soft Drinks & Water - Asahi in Expansion Mode
2014-03-13 12:19:00| Daily beverage news and comment - from just-drinks.com
As its Japanese home market struggles to expand Ray Rowlands of Drinksinfo Ltd looks at the recent overseas ventures that the Asahi Group has undertaken in its hunt for growth culminating in its latest foray, this time in the Indonesian soft drinks arena.
Round-Up - NPD: Soft Drinks Industry Contracts Gadget Fever
2014-02-26 14:48:00| Daily beverage news and comment - from just-drinks.com
Is at-home carbonation set to be the next battleground for the soft drinks industry? Tom Vierhile from Datamonitor looks at the sides being taken.
Tags: industry
soft
contracts
drinks
US: Soft drinks industry backs Michelle Obama's move on school ads
2014-02-26 02:10:00| Daily beverage news and comment - from just-drinks.com
The American Beverage Association (ABA) has welcomed a move by the US Government to strengthen the rules on how beverage and food firms are allowed to advertise in schools.
Tags: school
industry
move
soft
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