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Tag: media
Verizon Media launches monetization platform enhancements
2020-04-21 19:30:38| Digital TV News
Verizon Media has added a range of capabilities that include advertising tools to improve transparency in the bidding process and track ad performance, as well as features that maximize audience reach and enhance live event streaming.
Tags: media
platform
launches
enhancements
Summary of international coronavirus-related telecoms and media news - week 16
2020-04-19 23:21:00| Telecompaper Headlines
(Telecompaper) We have seen similar trends in week 16 as we saw in the previous weeks since mid February. Telecoms traffic and media consumption are up dramatically, but there isn't just good news for the TMT sectors - far from it. Live events are scrapped, shops are closed, costs are on the rise and the advertising market is imploding. As a result, share prices are down and relief funds are created to provide for the livelyhood of all those affected, especially in the realms of sports, arts and entertainment.
Tags: news
international
media
week
Accolade Wines initiates social media influencer activation for Jam Shed
2020-04-17 15:16:00| Daily beverage news and comment - from just-drinks.com
Accolade Wines is launching a social media influencer campaign for its Jam Shed wine brand in the UK.
Tags: media
social
jam
activation
Futuresource explores prospects for the media streamer/STB market
2020-04-14 21:00:19| Digital TV News
A report from Futuresource Consulting explores the future prospects for the media streamer and set-top box market, as consumer demand gradually shifts away from traditional Pay-TV toward more flexible SVOD services.
Tags: media
market
prospects
explores
Comscore introduces faster reporting of media consumption trends
2020-04-14 16:00:36| Digital TV News
Comscore (NASDAQ: SCOR) has announced a new series of weekly custom reporting options. The reports are tailored to highlight consumption trends in TV, digital, OTT and gaming on a more frequent and granular basis.
Tags: media
reporting
trends
faster
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