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'Extending equity and iconic appeal': Coca-Cola unites brands with global campaign
2016-01-21 03:21:19| Beverages - Topix.net
The 'one brand' approach is designed to "extend the equity and iconic appeal of the world's no 1 beverage brand to Coca-Cola Light / Diet Coca-Cola, Coca-Cola Zero and Coca-Cola Life." Coca-Cola says it marks a 'significant shift in its marketing strategy,' with the campaign designed to underscore a commitment to choice.
Tags: global
brands
equity
campaign
a Stay of Litigation Pending Ipr Does Not Provide a Basis For Extending 30-Stay of Fda Anda Approval
2016-01-14 10:33:58| Biotech - Topix.net
On December 11, 2015, the United States District Court for the Southern District of Indiana granted a motion to stay a Hatch-Waxman litigation pending the outcome of inter partes reviews on two of the patents-in-suit in the litigation. See Eli Lilly and Company, et al. vs. Accord Healthcare Inc., et al. , No.
Nissan says not considering extending support to Takata
2016-01-05 15:27:24| Automakers - Topix.net
Nissan Motor Co said on Tuesday it was not planning to offer financial support to Takata Corp, the airbag maker at the center of a massive global recall over faulty inflators. A man walks past the logo of Nissan Motor Co.
Tags: to
support
nissan
extending
Berec rules out extending telecom regulation to OTT sector
2015-12-15 14:23:00| Telecompaper Headlines
(Telecompaper) EU regulator Berec has issued its opinion on the ongoing review of the telecom regulatory framework, underlining the need to allow for national differences among the EU's 28 members in any reform. Berec noted that "physical networks are and will remain national", and the EU's Digital Single Market "will always be the product of 28 competitive and well-regulated national markets". The regulator also noted that regulatory convergence is already happening under the current framework, which "balances consistency of regulatory approaches and regulators' ability to address the particularities of their national markets". Any reform of the framework should aspire to greater EU harmonisation only where it makes sense, while "fundamentally this balance should be retained", Berec said. The group also ruled out extending the regulatory framework to the OTT sector. The national regulators think a better approach is to look at each service on a case-by-case basis.
Tags: rules
sector
regulation
telecom
Verizon Sony Xperia Z4v Axed, Extending Sony's U.S. Failures
2015-10-06 02:02:29| PC Magazine Cell Phones Product Guide
Sony and Verizon cancelled the company's latest U.S. flagship, and there are no plans for the Z5 series in the U.S., either.
Tags: sony
extending
verizon
failures
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