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Drinking Beer Pays Off
2013-09-11 01:34:40| Beverages - Topix.net
Bloomberg's Brendan Coffey yesterday profiled C. James "Jim" Koch , the founder of the Boston Beer Co., maker of Sam Adams and more or less the patron saint of the U.S. craft beer movement.
Sam Adams Creator Koch Becomes Billionaire Amid Craft Beer Surge
2013-09-09 06:59:11| Beverages - Topix.net
Armed with a family recipe and a flair for marketing, C. James "Jim" Koch popularized craft beer in the U.S. and turned Boston Beer Co.
Can OctoberFest Propel Boston Beer Even Higher?
2013-09-05 19:29:37| Beverages - Topix.net
If you've walked down the beer aisle of your neighborhood grocery store lately, you may have noticed something a little different over the past month or so.
Tags: higher
boston
beer
propel
Comment - Beer - Mixing It Up
2013-09-05 12:28:00| Daily beverage news and comment - from just-drinks.com
Marketing a beer brand successfully has traditionally involved partnering with a big event and parting with big bags of cash. But, Larry Nelson has been introduced to a smaller, smarter way to push a beer.
Comment - Is Beer ABV Getting Too Strong For Its Own Good?
2013-08-30 18:17:00| Daily beverage news and comment - from just-drinks.com
MillerCoors' plans to launch a new, high-strength "golden" lager may not be surprising on one level, but the wider trend is puzzling.
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