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IBM, Facebook enter data-fueled marketing partnership
2015-05-06 09:14:00| Telecompaper Headlines
(Telecompaper) IBM and Facebook have signed a data-fueled marketing partnership deal, the New York Times reported. The partnership will combine data that marketers have on customers, such as purchase behaviour, responses to a marketer email campaigns and call centre inquiries, with Facebook data including likes, comments and complaints. IBM data analytics will be used to help big brands find and communicate with more finely targeted audiences on Facebook, what the company calls a "personalization at scale." The insights gleaned from analysing Facebook and other data will also help companies better target consumers in other marketing channels, such as ads on the web and email programmes. Facebook will also be the first company to join IBM's new Commerce ThinkLab. The new lab is a collaborative setting for applied research involving teams from major consumer brands and retailers, IBM industry experts and data scientists, and teams from Facebook. IBM is looking to the partnership for more revenue for its data commerce business. For Facebook, the incentive is not more ads on Facebook but better-performing ones that can command higher rates.
Tags: enter
marketing
partnership
ibm
Apple Inc. (AAPL) And International Business Machines (IBM) Target...
2015-04-30 23:09:46| Electronics - Topix.net
International Business Machines Corp. and Apple Inc. along with Japan's largest employer, the Japan Post Group, are teaming up to service the needs of the seniors population in the Asian country. According to Jon Fortt in a report for CNBC , the partnership between International Business Machines Corp. , Apple Inc. and the Japan Post Group which was announced just today is "interesting" because Japan is a big market for Apple.
Tags: business
international
target
apple
Apple Inc. (AAPL) And International Business Machines (IBM) Target...
2015-04-30 21:28:42| Semiconductors - Topix.net
International Business Machines Corp. and Apple Inc. along with Japan's largest employer, the Japan Post Group, are teaming up to service the needs of the seniors population in the Asian country. According to Jon Fortt in a report for CNBC , the partnership between International Business Machines Corp. , Apple Inc. and the Japan Post Group which was announced just today is "interesting" because Japan is a big market for Apple.
Tags: business
international
target
apple
Japan Post, IBM, Apple offer iPads, custom apps for seniors
2015-04-30 18:29:00| Telecompaper Headlines
(Telecompaper) Japan Post Group, IBM and Apple have launched an initiative aimed at improving the quality of life for Japanese senior citizens. The project will deliver iPads with IBM-developed apps and analytics to connect millions of seniors with services, healthcare, community and their families. After piloting iPads and apps custom developed for the elderly, Japan Post Group will expand the service in stages to include 4 million to 5 million customers in Japan by 2020.
Who's courting Salesforce? IBM, Oracle among top guesses
2015-04-30 02:09:22| IT Services - Topix.net
A report that Salesforce.com is entertaining takeover offers whipped up a storm of speculation Wednesday, as analysts and other observers mulled the possibility and what it could mean for the enterprise software market. "It would require a massive deal for that to happen," noted Ray Wang, founder and principal analyst with Constellation Research.
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