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Microsoft and Bing Moving to Keyword (Not Provided)

2014-01-12 21:35:02| AutomotiveDigest.com - Automotive Industry News

This month's questions is answered by Tim Martell the President of Wikimotive. Our dealership has heard of changes in search engine "keyword" programs. What are those changes? Theres been a lot of talk recently about the keyword (not provided) ordeal that has been increasingly plaguing users of Google Analytics. Of all the suggested workarounds, one of the more popular was to start relying on Bing Webmaster Tools for the data. Sure, the search volume was less than Google, but you could take what volume there was and extrapolate it to get a pretty clear picture of what keywords were working for you. Without a doubt, Google's recent changes make performance reporting less accurate. SEO professionals and marketers no longer have the raw data that we once used to measure SEO results. Companies will need to use different KPIs and trending metrics to approximate the data that is now lost. Most of these changes aren't a big surprise. It has been widely assumed by the SEO community for some time that this change was going to happen. Google isn't the only company making "secure search" a priority. Browsers such as IE10, Firefox 14+, and Mobile Safari have put measures in place to mask keyword referral data. Well, it was nice while it lasted, but now Microsoft and Bing are joining Google in the keyword (not provided) world. This is all coming down as a result of all the recent NSA scandals. People care more than ever about their privacy online, and Bing is feeling the pressure to move to encrypted search. Bing isnt the only one either, Yahoo is considering taking similar actions. Thats right, the top three search engines are all going to move to keyword (not provided), so if you thought people were freaking out before, you havent seen anything yet. Meetings will be going on in Redmond where the Bing execs will look at exactly how they want to roll out their new encrypated search, but smart money is on their data being limited in the exact same way as Googles. Yahoo is claiming there encryption program will be opt-in, but they receive their results through Microsoft and Bing, so its unlikely that theyll actually be able to have much clout in the matter. Have you developed a workaround to the not provided problem that doesn't involve Bing or Yahoo? Contact your digital marketing firm to explore new work-a-rounds to maintain visibility online or call us at Wikimotive and get some free advice on the matter. You can read more about digital marketing, social media and SEO at Wikimotive or call 888-975-9454. The Article Microsoft and Bing Moving to Keyword (Not Provided) appeared first on Automotive Digest.

Tags: provided keyword microsoft moving

Microsoft Launches Bing Maps Preview App for Windows 8.1

2013-12-06 03:34:16| PC Magazine Software Product Guide

Microsoft today launched a preview of its not-ready-for-primetime Bing Maps app for Windows 8.1.

Tags: windows microsoft maps preview

Microsoft Launches Bing Maps Preview App for Windows 8.1

2013-12-06 01:36:11| PC Magazine Desktops Product Guide

Microsoft today launched a preview of its not-ready-for-primetime Bing Maps app for Windows 8.1.

Tags: windows microsoft maps preview

Beyonce, Xbox Rule Bing Searches in 2013

2013-12-02 19:33:44| PC Magazine Software Product Guide

Microsoft's Bing on Monday released its annual list of most-searched terms for 2013, and Beyonc?eat out reality star Kim Kardashian for the title of the most-searched person, while Xbox was the top-searched consumer electronic.

Tags: searches rule xbox beyonce