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Tag: tieup
AUS: C&C Group expands rugby tie-up with trophy sponsorship
2014-03-18 10:57:00| Daily beverage news and comment - from just-drinks.com
C&C Group-owned Magners has picked up the official naming rights to Australia's New South Wales rugby union trophy the Shute Shield for the 2014 season.
Tags: group
aus
rugby
sponsorship
US: O'Neill Vintners & Distillers and Cecchetti Wine Company agree tie-up
2014-03-04 19:40:00| Daily beverage news and comment - from just-drinks.com
Californian wine producers O'Neill Vintners & Distillers and Cecchetti Wine Co have revealed details of a new "strategic" partnership.
Tags: company
agree
wine
distillers
AUS: C&C Group agrees Magners rugby tie-up
2014-02-20 17:52:00| Daily beverage news and comment - from just-drinks.com
C&C Group-owned Magners has become the official cider sponsor of Australian rugby union team the New South Wales Waratahs for the 2014 season.
US: SPI Group expands Southern Wine & Spirits tie-up, renames US unit
2014-02-11 16:26:00| Daily beverage news and comment - from just-drinks.com
SPI Group has confirmed the appointment of Southern Wine & Spirits of America as the distributor of its vodka portfolio in six more US states.
US: SodaStream unveils Skinnygirl flavour tie-up
2014-02-10 18:09:00| Daily beverage news and comment - from just-drinks.com
SodaStream has fired an immediate riposte to the Coca-Cola Co's move into its home-carbonation territory with the announcement of a new partnership with Skinnygirl.
Tags: unveils
flavour
tieup
sodastream
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