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US telcos mock AT&T over spurious 5G hype

2019-01-09 01:00:00| Total Telecom industry news

US telecoms giant AT&T has drawn sharp criticism from its domestic rivals over its handling of its 5G Evolution product.  Last week an ill-advised software update from AT&T caused Android phones on its network to display a 5G network icon…read more on TotalTele.com »

Tags: att hype mock spurious

 

Is blockchain living up to the hype?

2018-10-23 01:17:55| BBC News | Business | UK Edition

Despite the grand claims made for this distributed ledger tech, few companies are actually using it.

Tags: living hype blockchain

 
 

Non/Low Alcohol Beer: Can it Live up to the Hype?

2017-11-17 11:00:00| Beverage industry market research - from just-drinks.com

Non/low alcohol beer is drawing considerable interest from brewers - seemingly with good reason.

Tags: the live alcohol beer

 

Influencer Marketing: Hype or Hope for B2B? New Webinar Featuring Lee Odden

2017-07-11 19:25:47| Marketing and Public Relations - M&O

B2C companies have been working with celebrities or influencers for decades. Their B2B counterparts however, have only begun experimenting over the past couple of years. Because influencer marketing is a relatively new concept for many B2B marketers, there are still a lot of questions about what it is, and if it really works. After appearing…The post Influencer Marketing: Hype or Hope for B2B? New Webinar Featuring Lee Odden appeared first on Newsroom.

Tags: marketing hope lee featuring

 

Hype Spirals vs. the True Path Forward

2016-09-08 17:42:00| Transmission & Distribution World

Some commentators in our industry, noting that a utility customer buys less of their utilitys product when they install rooftop PV read more

Tags: true forward path hype

 

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