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BT to launch marketing campaign to promote BT TV service

2016-09-23 13:47:00| Telecompaper Headlines

(Telecompaper) BT will launch its biggest ever marketing campaign to promote its rapidly growing BT TV IPTV service. Adverts will appear across TV, outdoor, radio, digital and social media highlighting the features, benefits and great value of the BT TV service. Launching on 24 September, the TV ads are set to the well-known music track, "Hey Ya!" by OutKast, and demonstrate the strength of amazing content and personalities viewers can enjoy on BT TV, ranging from Premier League football on BT Sport, to brand new US drama "Into the badlands" on AMC, exclusively from BT.

Tags: service tv marketing promote

 

30/09/2016 - BIFM Ireland Region FM Summit Northern Ireland Launch

2016-09-21 11:32:16| BIFM Events

Tags: region northern ireland launch

 
 

Comcast to launch mobile service in mid-2017

2016-09-21 08:57:00| Telecompaper Headlines

(Telecompaper) Comcast will launch a mobile service by mid-2017, as part of its strategy to retain customers, CEO Brian Roberts announced during the Goldman Sachs investor conference, the Wall Street Journal reported. "We believe there will be a big payback with reduced churn, more stickiness and better satisfaction," Roberts said. The CEO declined to offer any further details about the service, including pricing and which phones will be supported. Roberts said the new line of business will take advantage of Comcast's 15 million Wi-Fi hot spots and use airwaves leased from Verizon Communications.

Tags: service mobile launch comcast

 

Adobe is launch partner for Conviva multiscreen QoE metrics

2016-09-20 16:30:46| Digital TV News

Conviva has announced Adobe as a launch partner for Convivas QoE Ecosystem initiative. By bringing all metrics together into the same console, publishers will have a clearer visibility and understanding of the customer experience in the client player.

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Comcast to launch mobile service in 2017

2016-09-20 02:00:00| Total Telecom industry news

U.S. cableco prepping WiFi-led service that falls back on airwaves leased from Verizon.

Tags: service mobile launch comcast

 

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