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Tag: carlsberg
BULGARIA: Carlsberg launches lemon Pirinsko as part of wider investment
2013-06-06 18:54:00| Daily beverage news and comment - from just-drinks.com
Carlsberg's Bulgarian unit is launching a lemon version of its Pirinsko beer as part of a BGN5m (US$3.4m) investment in the brand and its Blagoevrad brewery.
Tags: part
investment
bulgaria
wider
UK: Carlsberg gives Citrus lager brand TV debut
2013-05-29 13:33:00| Daily beverage news and comment - from just-drinks.com
Carlsberg is giving its low-abv Citrus brand a push with a TV ad campaign.
Tags: brand
lager
debut
citrus
UK: Carlsberg to give San Miguel Fresca TV debut
2013-05-23 19:36:19| Daily beverage news and comment - from just-drinks.com
Carlsberg's UK unit is launching the first ever TV campaign for its San Miguel Fresca brand.
GLOBAL: Carlsberg links with DJ over interactive campaign
2013-05-21 12:38:39| Daily beverage news and comment - from just-drinks.com
Carlsberg has teamed up with Swedish DJ and record producer, Axwell, to launch an interactive multi-media campaign across 18 of its markets.
Tags: links
global
interactive
campaign
Analysis - Molson Coors, Carlsberg ready for craft "threat"
2013-05-16 17:24:00| Daily beverage news and comment - from just-drinks.com
Molson Coors and Carlsberg are the best-placed multi-national brewers to "weather the storm" of craft beer and neutralise its "threat" to larger players, an analyst has said.
Tags: analysis
ready
craft
threat
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