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Australia: Direct Action is like a dodgy laundry powder that never gets the climate clean

2014-10-31 02:59:00| Climate Ark Climate Change & Global Warming Newsfeed

Guardian: Direct Action is the brand name of the freshly minted Australian Government policy to try and reduce the countrys emissions of greenhouse gases. But with a name that sounds more like a dodgy box of laundry powder, Australias Direct Action is unlikely to leave the country looking any cleaner or smelling any fresher in the climate change stakes. Thats because instead of removing the many stubborn stains that fossil fuel use leaves on the planets climate systems, Australias box of Direct...

Tags: the action direct australia

 

Newest Whirlpool?? Laundry Pair Asks the Right Questions

2014-10-20 20:34:20| Appliances - Topix.net

Recently, Whirlpool brand launched its largest-ever advertising campaign, Every day, care, to prove that behind every chore is an act of love. Inspired by how families give and get the care they need, the new Cabrio Top Load Laundry pair features the latest technologies and innovations that fit seamlessly into their lives.

Tags: questions newest pair asks

 
 

Whirlpool pushes aside the dirty laundry to talk about caring in new ad campaign

2014-10-08 22:00:54| Appliances - Topix.net

Home appliances behemoth Whirlpool and its ad agency of record DigitasLBi Chicago are launching a new brand campaign that definitely doesn't resemble your run-of-the-mill advertising for washers, dryers, refrigerators and such. As such, Whirlpool's departure from the norm - and the expected - for advertising in this category has to be characterized as a risk too.

Tags: new talk campaign dirty

 

DuPont and Procter & Gamble partner to use cellulosic ethanol in Tide laundry detergent; replacing corn ethanol

2014-10-06 18:30:35| Green Car Congress

Tags: partner laundry corn replacing

 

Vertellus Introduces Reilline Resins to Global Laundry Market\n

2014-10-01 07:00:00| Happi Breaking News

DTI Product name change underlies expanding footprint in industry.

Tags: global laundry introduces resins

 

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