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Dierks Bentley fronts new Pepsi ad as PepsiCo goes country - video
2018-05-24 16:22:00| Daily beverage news and comment - from just-drinks.com
PepsiCo has hired country singer Dierks Bentley to front its latest activation for Pepsi as the brand ramps up its country-music associations.
Tags: video
country
bentley
fronts
PepsiCo ramps up Mountain Dew's Kevin Hart sponsorship - video
2018-05-21 18:25:00| Daily beverage news and comment - from just-drinks.com
PepsiCo has launched the first ads in its Mountain Dew Kickstart tie-up with US actor and comedian Kevin Hart.
Tags: video
mountain
kevin
hart
PepsiCo resurrects musical past with retro Pepsi cans
2018-05-15 17:05:00| Daily beverage news and comment - from just-drinks.com
PepsiCo has launched a range of limited-edition "retro" Pepsi cans featuring music stars including Michael Jackson and Britney Spears.
PepsiCo CEO lays ground for North America cola war as Pepsi loses out to Coca-Cola
2018-04-30 13:13:00| Daily beverage news and comment - from just-drinks.com
PepsiCo CEO Indra Nooyi has pledged to go "toe-to-toe" with The Coca-Cola Co, as the two soft drinks giants battle over share of North America's cola market.
This week in soft drinks & bottled water, featuring pack revamp for Tenzing energy and first-quarter numbers from The Coca-Cola Co, Coca-Cola European Partners, PepsiCo and Dr Pepper Snapple Group
2018-04-27 16:37:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's top stories from the global soft drinks & bottled water categories. Click the links to see our round-ups for beer & cider and spirits & wine.
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