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Tag: viewpoint
Editor's Viewpoint - Marketing: Think Once. Think Twice. Think... Tweet?
2014-02-11 17:19:00| Daily beverage news and comment - from just-drinks.com
I'll freely admit to being addicted to social media. During work hours, I have to reign myself in on checking Facebook, but I forgive myself my Twitter usage while at the coal face, as sometimes - just sometimes - I use it "for work purposes".
Tags: think
marketing
twice
editors
Editor's Viewpoint - Will Diageo's White Rum Foray Prompt Bacardi Buys?
2014-02-06 17:45:00| Daily beverage news and comment - from just-drinks.com
The launch of the latest addition to the white rum category will have some folk in Bermuda and Miami in a bit of a flap at the moment, I imagine.
Tags: white
editors
prompt
rum
Editor's Viewpoint - BrewDog Chooses a More Suitable Target
2014-02-04 18:39:00| Daily beverage news and comment - from just-drinks.com
Well, it appears that BrewDog's addiction to controversy is alive and (un)well. But, at least, the UK company's latest move has a more valid - albeit slightly bigger and more frightening - target in its sights.
Tags: target
suitable
editors
viewpoint
Editor's Viewpoint - Jim Beam and Mila Kunis: The Dangers of 'Choice Female Hottie'
2014-01-29 15:18:00| Daily beverage news and comment - from just-drinks.com
Maybe I'm just being paranoid, but something about Beam Inc's tie-up with actor Mila Kunis sits a little uncomfortably with me.
Tags: choice
female
jim
editors
Editor's Viewpoint - Remy Cointreau's Bain de Sang
2014-01-23 17:11:00| Daily beverage news and comment - from just-drinks.com
From what I have heard today, what looks like a bit of a mess at Remy Cointreau is precisely that.
Tags: editors
sang
viewpoint
bain
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