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Evonik To Merge Personal Care and Household Care Units

2018-09-26 20:09:00| Happi Breaking News

New 'Care Solutions' business will have combined sales of approximately 900 million.

Does the consumer really care about your cocktail competition? - Consumer Trends

2018-09-20 12:09:00| Daily beverage news and comment - from just-drinks.com

It's only three weeks until the global final of Diageo's 'World Class' event rolls into Berlin. The pending circus has given me cause to contemplate the nature of these global cocktail competitions, specifically from the viewpoint of the consumer. Over the last decade, the likes of Diageo and Bacardi have ploughed vast amounts of their marketing budgets into these bartender-focused cocktail competitions. But, to what gain?

Tags: care consumer competition trends