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Tag: heineken
Heineken tells New Zealand consumers "don't drink" Heineken beer in drink-drive campaign
2020-12-07 14:35:00| Daily beverage news and comment - from just-drinks.com
Heineken has launched a responsible-drinking poster ad in New Zealand that encourages consumers not to drink its namesake lager brand.
Tags: zealand
drink
campaign
beer
Heineken predicts global boost as Amstel rolls out in China
2020-12-02 10:37:00| Daily beverage news and comment - from just-drinks.com
Heineken has said it expects China to become one of Amstel's top global markets within three years as the Dutch brewer launches the beer in the world's most populus country.
Tags: china
global
boost
rolls
Heineken to add further Unilever experience to supervisory board
2020-11-27 15:17:00| Daily beverage news and comment - from just-drinks.com
Heineken is poised to appoint the chief operating officer for Unilever to its supervisory board as the brewer continues to revamp its leadership team.
Tags: add
board
experience
supervisory
Signs of trouble as Heineken faces China distribution gap - comment
2020-11-23 12:09:00| Daily beverage news and comment - from just-drinks.com
It is almost 15 years since I managed a bar in Chengdu, one of China's biggest second-tier cities, but I still remember the early afternoon opening ritual; shutters up, music on and a quick restock of the fridge before customers arrived.
Tags: comment
china
distribution
trouble
Heineken executive clear-out continues, former Diageo executive to head commercial
2020-11-20 13:18:00| Daily beverage news and comment - from just-drinks.com
Heineken has announced the latest change to its senior executive team with a new chief commercial officer set to come onboard.
Tags: head
commercial
executive
continues
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