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Tag: heineken
Heineken gives Old Mout cider UK summer push
2016-06-03 16:10:00| Daily beverage news and comment - from just-drinks.com
Heineken has launched a "multi-million pound" advertising campaign for its Old Mout cider, as it looks to drive consumer awareness of the brand in the UK.
Tags: summer
push
heineken
cider
Heineken signs JV deal with Asia Brewery in Philippines
2016-05-27 11:06:49| Daily beverage news and comment - from just-drinks.com
Heineken International has signed a joint venture agreement with Philippines-based Asia Brewery as it looks to drive premiumisation in the region.
Tags: deal
asia
signs
philippines
Heineken calls out China for lack of beer profits
2016-05-16 16:41:00| Daily beverage news and comment - from just-drinks.com
Heineken has said the "vast majority" of the Chinese beer market makes no profits.
Heineken linked to US$150m Formula One tie-up
2016-05-16 15:01:00| Daily beverage news and comment - from just-drinks.com
Heineken has declined to comment on recent reports claiming its namesake brand will sponsor the Formula 1 World Championship.
Tags: linked
formula
heineken
tieup
Heineken set for Vietnam boost as Asia optimism blooms - Analysis
2016-05-16 14:34:00| Daily beverage news and comment - from just-drinks.com
Heineken, which last week held a capital markets seminar in Vietnam, has a long and storied history in Asia. In 1931, it set up joint-venture Asia Pacific Breweries with Fraser & Neave in a partnership that only ended in November 2012 when Heineken bought out F&N's stake.
Tags: set
analysis
asia
vietnam
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