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Case Study: Email Campaigns, Influencer Outreach and Social Amplification Increased Sales, Transactions and Visits
2015-02-13 21:31:45| Marketing and Public Relations - M&O
Current Situation: Family owned and operated for over 86 years, Leaflet Missal is a Catholic book and gift store located in St. Paul, Minnesota. Along with its brick and mortar location, Leaflet Missal has a premier eCommerce destination website for Catholic gifts, including books, jewelry, gifts, statues and more. Leaflet Missals standing content marketing strategy blog posts via the Religious Article section of the website was generating limited amounts of sales, traffic and visibility compared to resources allocated and other tactics. Leaflet Missal reached out to TopRank to create a new content marketing strategy that would help increase sales via its website and increase KPIs, such as traffic to the site and social amplification. TopRank Solution: In order to increase visibility, traffic and sales, TopRank identified a refined content strategy based on the competitive landscape and current high impact tactics that focused on one larger content asset: Seasonal Gift Guides. TopRank created a Holiday Gift Guide, focusing on Advent and Christmas that consisted of three components: a home page, product category pages and resource content section. Each individual component was optimized for high-volume search terms to increase visibility and traffic. TopRank then promoted the Gift Guide through three digital marketing strategies: Email Campaigns Three campaigns were sent to promote the Gift Guide's landing page. Influencer Outreach This outreach consisted of engagement with key, socially active Catholic influencers and creation of influencer-heavy blog pieces for re-promotion. Social Amplification Highly visual messages were posted to promote the landing page, gift category pages and blog content. Marketing Results: By creating a refined content strategy that included email campaigns, influencer outreach and social amplification, TopRank helped increase sales, transactions and visits within a two month period during the holiday season. Specific performance metrics include: 11% increase in sales during the peak holiday shopping period 8% of total sales driven by gift guide 2.3% increase of transactions year over year 45% increase in website visits year over year Beyond helping to increase sales, transactions and visibility, TopRank continues to work with Leaflet Missal to provide content creation, social messaging amplification and content optimization services for better search visibility. Do you want to learn more about creating a refined content strategy? Contact TopRank Online Marketing today. The post Case Study: Email Campaigns, Influencer Outreach and Social Amplification Increased Sales, Transactions and Visits appeared first on Newsroom.
Business tops list of big donors on '14 referendum campaigns
2015-02-05 11:15:23| Chemicals - Topix.net
Large corporations and trade groups gave at least $217 million to sway the outcome of state ballot measure and referendum campaigns during the 2014 midterm elections, a new study has found. For the most part, they were overwhelmingly successful in defeating proposals that they didn't like.
Christine Sheppard Campaigns To Stop Buildings From Killing Birds
2015-01-21 19:10:26| ENR.com: Headline News
Sheppard is leading a team developing a standard test protocol for bird-friendly glass
Tags: stop
buildings
birds
christine
The UpBeat: Make a Kid Smile campaign's last stop in Ottawa
2014-12-13 04:23:44| Toys - Topix.net
Families staying at Manoir Ronald McDonald House Ottawa will have access to the 15 Samsung Galaxy 3 tablets loaded with Kidoodle.TV that were donated by the Crist Family Foundation. Rounding out the Make a Kid Smile campaign in the nation's capital, the team at Manoir Ronald McDonald House Ottawa recently helped to deliver gifts from A Parent Media Co.
Ansell Campaigns to Limit Worker Exposure to Oil and Launches New Oil-repellent HyFlex Gloves
2014-12-11 11:30:54| Industrial Newsroom - All News for Today
Ansell, a global leader in protection solutions, has launched a campaign entitled 'Oil is a Chemical'. The campaign aims to raise awareness of manufacturing industries about the health challenges which can result from exposure to oil. Daily exposure through bare hands or inadequate protective gloves (including...
Tags: limit
oil
exposure
worker
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