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GLOBAL: Pernod Ricard gives Havana Club music-themed push

2014-02-07 17:58:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has launched a new music-orientated global marketing campaign for its Havana Club rum brand.

Tags: club global push havana

 

UK: Berry Bros. & Rudd launches No 3 London Dry Gin London cab push - video

2014-02-07 16:23:00| Daily beverage news and comment - from just-drinks.com

Berry Bros. & Rudd Spirits has lined up a video to run in London taxis to promote its No 3 London Dry Gin brand.

Tags: video london dry push

 
 

GLOBAL: Beam Inc unveils Teacher's TV push - video

2014-02-07 13:09:00| Daily beverage news and comment - from just-drinks.com

Beam Inc has launched a global campaign for its Teacher's Scotch whisky brand that includes lines from Rudyard Kipling's poem "If".

Tags: video global teachers push

 

UK: Cott Corp eyes Emerge boost with marketing push

2014-02-06 22:56:00| Daily beverage news and comment - from just-drinks.com

Cott Corp is aiming to boost the UK profile of its Emerge 'value' energy drink brand with a series of high-profile marketing activities in 2014.

Tags: marketing eyes corp push

 

US: Botran Rums signs Emilio Estefan for global push

2014-02-06 17:38:00| Daily beverage news and comment - from just-drinks.com

Guatamalan rum producer Botran Rums has recruited musician and producer Emilio Estefan to help promote its namesake brand globally.

Tags: global signs push emilio

 

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