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UK: Aspall cuts abv on Perronelle's Blush in face of duty hike

2013-04-04 18:31:00| Daily beverage news and comment - from just-drinks.com

Aspall has confirmed it is lowering the abv of its pink cider brand Perronelle's Blush due to the government's policy on alcohol tax.

Tags: face duty cuts blush

 

US: Beam Inc abandons Make'rs Mark abv change decision

2013-02-17 19:31:00| Daily beverage news and comment - from just-drinks.com

Beam Inc has buckled to consumer power and reversed its decision to reduce the abv of its Maker's Mark Bourbon brand.

Tags: change mark decision makers

 
 

In the Spotlight - Beam Lowers Maker's Mark abv

2013-02-13 16:27:00| Daily beverage news and comment - from just-drinks.com

Who would have thought that lowering the abv of a Bourbon would provoke so much reaction? Beam will no doubt have been expecting some kind of response to cutting Maker's Mark alcohol content to 42%, announced this week, but possibly not the scale that's emerged.

Tags: mark makers spotlight beam

 

US: Beam Inc lowers Maker's Mark abv as demand rises

2013-02-11 15:19:00| Daily beverage news and comment - from just-drinks.com

Beam Inc is reducing the alcohol content of Maker's Mark to help keep pace with a spike in demand.

Tags: mark demand makers beam

 

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